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CV

Key Achievements

  • Director of B2B digital marketing agency Aamplify which after 10 years is widely regarded in Australasia as a leading HubSpot Solutions Partner and full-service outsourced marketing partner to tech and professional services organisations

  • Realised an additional 32% revenue in 2021 by developing a diversified marketplace sales strategy and launching web theme and digital tooling products to drive product adoption and digital sales globally.   

  • As marketing consultant for Certus Solutions, owned end-to-end GTM initiatives and activities from building partner ecosystem programs via Accelerate (a DX community and marketplace), led a data-driven approach to marketing and sales with the implementation HubSpot and developed full customer lifecycle programmes to drive growth in the AU market. Achieved YOY pipeline and revenue targets for the past 3 years.

  • Lead role providing digital strategy for Kordia Group, resulting in multiple awards for website and multichannel campaign performance.

Skills

Critical Thinking    Risk Management    Negotiation    Cost Management    Kanban    Agile practices     Performance Tracking Marketing Strategy + Advisory Target Audience & Buyer Journey

 Competitor Analysis  Brand Positioning   Campaign Planning  

 Marketing Operations    Sales Operations     Brand and Comms Strategy  

 Stakeholder Management     Product Marketing    B2B Digital Strategy  

 Revenue Operations   Leadership   Business Growth  Full Lifecycle Digital Ideation and Project Management

Marketing Automation Platforms   Budget Management    Sales Funnel Management    Project Management   Relationship Management    Copywriting    Content Planning  Data & Analytics 

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My softer skillset

  • Tech-savvy, with the ability to introduce or pick up new software/platforms fast.

  • High-level communicator who strives for excellence in all communication forms, articulation, and numerical literacy.

  • Strong relationship-building skills, able to form friendly and respectful relationships with internal and client teams.

  • Strong time and project management skills as well as adaptability to the changing nature of modern workplaces.

  • Highly organised with an exceptional eye for detail.

  • A solution-focused mindset and a collaborative working style.

  • Genuine, caring, all-round good human.

Work Experience
(please refer to PDF for expanded work experience)

August 2022 - March 2023

Head of Marketing, Upstock.app

Upstock is a marketplace for wholesale buyers and suppliers. It’s used by thousands of top restaurants, cafes, bars and grocery markets – along with hundreds of their food & beverage suppliers – to simplify wholesale ordering.

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Lead the shaping of the Upstock GTM strategy, helping to identify gaps and opportunities to improve customer growth. Lead a team with 2 direct reports, reporting to co-CEO.

  • Data & Analytics: Defined and lead the implementation of cross functional tracking and reporting frameworks covering metrics across brand awareness, customer growth (signups, accepted invites, onboarding and activations).

  • GTM Strategy + Plan: Lead the shaping of Upstock GTM strategy for NZ and AU, helped define and project manage market research for the US market. Defined budgets, targets and performance of internal resources, marketing programs and outsourced agencies.

  • Inbound Programs: Lead a series of inbound sprints to help test various performance strategies across social channels. Used data to define 2023 marketing plan and programs aligned to business strategy.

  • Sales Enablement: Lead the definition and implementation of sales automation and ABM activities for the sales team using HubSpot sales hub and sales sequencing.

April 2021 - June 2022

Director Of Customer, Aamplify

Aamplify is an established B2B marketing agency helping clients stand out as industry leaders, transforming how they generate revenue through cutting-edge digital products, platforms and end-to-end outsourced marketing services.

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Responsible for the total relationship with Aamplify’s customers, leading the coordinated efforts of marketing, sales, and customer success to support current and prospective customers in all stages of their relationship with Aamplify. A member of the Aamplify management team reporting directly to Managing Director. 

  • Relationship Management: Responsible for growth and retention of client and stakeholder relationships across the portfolio.

  • Marketing and Digital Consultant: 

    • led vision for and implementation of clients’ digital transformation including “Data Driven Marketing” to drive better decision-making across the marketing and sales teams.

    • developed digital marketing strategies to achieve relevant brand and sales targets KPI’s.

    • created and implemented digital marketing operating frameworks and guiding principles.

    • managed annual marketing plans and budgets of tier 1 customers 

    • managed annual marketing plans and budgets of tier 1 customers  (40m + Rev / 3% Marketing Budget) 

  • Business Expansion Strategy: Lead the productisation of Aamplify services in coordination with the Head of Product, creating a lead gen engine in the Australian market aimed at geographic expansion.        

  • Revenue Maximisation: Utilise the HubSpot marketplace to tailor and launch HubSpot theme products globally to boost digital product sales and brand recognition, realising additional revenue of 32% in 2020.   

  • Sales Strategy and Business Development: Total ownership of business development, commercial agreements, and forecasting. Achieved 65% revenue growth in 2021.

January 2018 - April 2021

Client Partner, Aamplify

  • Business Planning: Strategic account planning, and marketing management across 15+ accounts - such as Accelerate, Kordia Group, Deloitte Private, Certus Solutions, Xero, WorkflowMax, Oneteam IT, IBM, RMS Cloud, Glow, Qrious, Xeneta, Re-leased Software.

  • Digital Strategy: Development of full-funnel digital strategies for awareness, lead generation, customer engagement, product adoption, communities and ecosystem growth, and programmatic digital channel activity.

  • Customer Acquisition: Managed annual account plans and budgets of tier 3 + 4 customers (ARR $500k – 1M).   

  • Staff Management: Steered team planning, recruitment, acquisition, management, and development operations, and set quarterly development objectives for employees, redefining roles and responsibilities.

  • Business Growth: Formulated comprehensive client retention plans, evaluated, organised, and updated client data, and devised and implemented competitive strategies, sustaining digital growth. 

Education + Awards

1998 - 2002

2020

Bachelor of Design

HubSpot Solutions Partner Certification

Unitec Institute of Technology

HubSpot

2009

2016

Certificate in Small Business

Management

Inbound Marketing Certification

Te Wānanga o Aotearoa

HubSpot

2020

2021

2nd Best Global Web Theme - Product

HubSpot Global Themes Challenge

Best Website - Pipeline Generation

HubSpot Impact Awards

Interests + Side Projects

I have two sons so hobbies for me involve anything outdoors. Im into harriers, mountain biking, hiking, swimming and surf lifesaving. That keeps us lean, mean and out of trouble.

Reading for me is a mix of industry related material which keeps me up to date, paired with light fiction (love a good killer on the loose) and a few biographies for good measure. I usually have a pile by the bedside on rotate. My side hustle is my husband. Or rather his construction business. Any digital activities in my house sit with me. 

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