Work Profile - Certus Digital Program

Ive been working with Certus Group over the past 5 years acting as their outsourced marketing manager.

Below are examples of various strategy, planning, programatic activities and reporting documents for perusal.

Planning

Each year we begin with a playback on past investments, activities and results.

Data points are presented based on

• current landscape and trends

• strategy and tactics

• performance of channels and activity

• pipeline and revenue targets

• platforms and capability

• gaps and opportunities

From here, I am briefed on a divisions business strategy - in this case Certus Digital, part of Certus Group.

We then move into visualising where revenue will come from thus starting to build distinct work streams which align to Account sales plans.

Next step is strategy, KPI development, activities and budgets for board approvals

Once all approved I head into activity plan and handover brief development for the Aamplify team.

Work Showcase

This is an example of how due to covid we took the Certus marketing program digital. Take a look at this showcase example. (This was the first phase - over a 12-week period)